Skill Without Strategy Is Just a Hobby: The Real Cost of Ignoring Your Numbers
You've mastered the perfect blend. Your rows and bonds are seamless. Your clients are raving. But if your bank account doesn't reflect your talent, Something's off. The truth is, without understanding the numbers behind the chair, you're not running a business, you're running on burnout. The thing we find most when we look at someone's business is that they have approximately priced extensions, but not their other services. This allows them to keep the business open, but never make any more money because the profit from extensions gets eaten up by the shortcomings of the other services being improperly priced.
Stylists invest thousands in classes to refine their craft, but most never learn how to calculate the cost per service, determine their breakeven point, or build a pricing structure based on actual profit margins. That's where the industry falls short, and that's where you can gain an advantage. The other place we fail when it comes to pricing our services? We dont account for inflation, and don't look at our numbers often enough.
At Local Luxury, we teach stylists how to reverse-engineer their dream income into real numbers. It's not just about raising your prices; it's about understanding why you charge what you charge, how much you keep, and what services are actually worth your time.
If you're constantly busy but barely scraping by, it's time to shift from hustle to strategy. Your talent deserves to be profitable, and we'll show you how to get there.
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